Tuesday 30 July 2013

The Best Televison Ad of 2013


The best Indian ad ever 2013: 

The award goes for ICICI PRUDENTIAL LIFE INSURANCE



ALL THAT YOU WANTED TO KNOW & MORe

Overview:
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank, a premier financial powerhouse, and Prudential plc, a leading international financial services group headquartered in the United Kingdom. ICICI Prudential was amongst the first private sector insurance companies to begin operations in December 2000 after receiving approval from Insurance Regulatory Development Authority (IRDA).
ICICI Prudential Life's capital stands at Rs. 4,793 crores (as of March 31, 2013) with ICICI Bank and Prudential plc holding 74% and 26% stake respectively. For the financial year 2013, the company has garnered total premium of Rs 13,538 crores and has underwritten over 13 million policies since inception. The company has assets held over Rs. 74,000 crores as on March 31, 2013.
For the past decade, ICICI Prudential Life Insurance has maintained its dominant position (on new business retail weighted basis) amongst private life insurers in the country, with a wide range of flexible products that meet the needs of the Indian customer at every step in life.

Our vision:

To be the dominant Life, Health and Pensions player built on trust by world-class people and service.
This we hope to achieve by:
  • Understanding the needs of customers and offering them superior products and service
  • Leveraging technology to service customers quickly, efficiently and conveniently
  • Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policyholders
  • Providing an enabling environment to foster growth and learning for our employees
  • And above all, building transparency in all our dealings
  • The success of the company will be founded in its unflinching commitment to 5 core values -- Integrity, Customer First, Boundaryless, Ownership and Passion. Each of the values describe what the company stands for, the qualities of our people and the way we work.
We do believe that we are on the threshold of an exciting new opportunity, where we can play a significant role in redefining and reshaping the sector. Given the quality of our parentage and the commitment of our team, there are no limits to our growth.

Our values :

Every member of the ICICI Prudential team is committed to 5 core values: Integrity, Customer First, Boundaryless, Humility, and Passion. These values shine forth in all we do, and have become the keystones of our success.

PROMOTERS:

ICICI Bank  (taken from the press release of ICICI Bank)
ICICI Bank Limited (NYSE:IBN) is India's one of the leading private sector bank and the second largest bank in the country, with consolidated total assets of US$ 111 billion at June 30, 2012. ICICI Bank's subsidiaries include India's one of the leading private sector insurance companies and among its largest securities brokerage firms, mutual funds and private equity firms. ICICI Bank's presence currently spans 19 countries, including India.

About Prudential Plc (taken from the press release of Prudential Plc)

Prudential plc is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups. It provides insurance and financial services through its subsidiaries and affiliates throughout the world. It has been in existence for over 160 years and has £363 billion in assets under management (as at 30 June 2012).

RANGE OF PRODUCTS:
At ICICI Prudential Life, we understand that different individuals have different needs.
The ideal insurance plan is one that addresses the exact insurance needs of the individual which depends on the age and life stage of the individual apart from a host of other factors.
ICICI Prudential Life offers plans under the following major need categories:
  • Term plans
  • Wealth plans
  • Child plans
  • Health plans
  • Retirement plans
  • Group plans
  • Rural plans
AWARDS & RECOGNITIONS:


ICICI Prudential Life Insurance has been pronounced winner in the 2nd Excellence Awards and Recongnition for Shared Services, 2012. We won the award in the category - Shared Services in India - Insurance Domain.

These awards have been instituted by All India Management Association (AIMA) & Delhi Management Association (DMA), in collaboration with Rvalue Consulting as knowledge partners, to honour,recognize & promote trasformative strategies for shared services.
Bronze Effie in the Financial services category for the campaign "Life Insurance in just 10 Minutes" 

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